Better materials | Jack&Jones

BETTER FROM THE VERY BEGINNING OF THE SUPPLY CHAIN

Since we started JACK & JONES, the quality and sustainability of the materials we use and the way we source them has been central to who we are as a brand.

Cotton is the #1 material we use, which makes it our biggest focus. In 2023, we expect to reach our target to source 100% of our cotton from less impactful alternatives like organic or recycled cotton. From sourcing through the Better Cotton Initiative (BC) to upping our use of organic and recycled cotton, we are focusing on initiatives that will keep our sustainability ambitions on track — improving traceability and transparency in the process.

It does not stop there though. Polyester is our second most-used material, so it is also a high priority. By 2025, we will source 50% of our polyester from recycled polyester or other more sustainable sources. In 2020 for example, we repurposed 14 million plastic bottles into outwear lining for our jackets. We are moving away from virgin polyester and investing in pre and post consumer recycled fibers like REPREVE®.

We respect the welfare of animals, so we follow strict guidelines that cover the sourcing of natural fibers like wool and down. In 2022, 63% of our wool is recycled and 100% of our down is certified and sourced from farms that uphold animal welfare best practices.

Looking to the not-so-distant future, we are initiating the creation and use of innovative fibers, partnering with material pioneers like LENZING™ and SPINNOVA to push ourselves — and the industry — forward. With their tech and our expertise, we are able to experiment with trial projects that can be rolled out at scale. It is not going to be easy, but hard work has never stopped us from doing what is right — we just look good doing it.

Better materials | Jack&Jones

IT ALL STARTS WITH COTTON

As a denim-focused brand, cotton is the material we work with most so, naturally, we have spent a lot of time working out how to do it better. In 2023, we expect to reach our target our target that 100% of our cotton will be more sustainably sourced. We are proud members of the Better Cotton Initiative (BC) and very close to sourcing 100% of our cotton (that is not organic or recycled) through them. To help increase our uptake of organic and recycled cotton, we are finding and investing in more certified, traceable sources and stepping up our role in forward-thinking projects like the direct-to-farm initiative. For the efforts, Bestseller have been acknowledged by the Sustainable Cotton Ranking as a company that is ‘Leading the Way’ — an achievement that makes us even more determined to keep moving forward.

Here is a

Better materials | Jack&Jones
Better materials | Jack&Jones
Better materials | Jack&Jones

TURNING PLASTIC BOTTLES INTO POLYESTER

At JACK & JONES, we have got a solid plan to source 50% of our polyester from recycled polyester or other more sustainable alternatives by 2025. Because why use new materials when we can make use of what is already there? We are partnering with our manufacturers to incorporate recycled polyester made from pre- and post consumer plastic into our clothes and investing in some seriously cool next-generation approaches too.

Polyester is lightweight, hard-to-crease and long-lasting. But its creation and use comes with challenges — it is made from petroleum and sheds microplastics. One solution we are exploring and investing in is the use of recycled polyester made from pre- and post-consumer plastic — like water

Better materials | Jack&Jones
Better materials | Jack&Jones
Better materials | Jack&Jones

RESPECTING ANIMAL WELFARE

Our commitment to responsible sourcing includes animal-based fibers like wool, down and leather, which make up less than 1% of the materials we use every year. We respect our two and four-legged friends and take every step to make sure they are treated right by following the strict Animal Welfare policy set by our parent company BESTSELLER. In addition to being proud members of the Fur Free Alliance, we are taking additional action within our wool and down supply chains.

In 2022, 63% of the wool we used was recycled. We have also banned wool from sheep exposed to a painful process called mulesing. By 2025, 100% of our wool will be certified, organic or recycled.

Many of our puffer jackets use down feathers from ducks and geese to keep you warm. We have committed to sourcing 100% of our down and feathers more responsibly, to ensure that the animals are treated humanely and do not experience unnecessary harm. We get our down from farms that provide enough space for ducks and geese to run around and do not engage in inhumane practices like force-feeding or live-plucking.

Better materials | Jack&Jones
Better materials | Jack&Jones
Better materials | Jack&Jones

INNOVATING TOWARD THE NEXT GENERATION OF MATERIALS

We have made a pretty good start on our Better Materials journey, but pretty good does not cut it. Where we want to go is next level, so we are investing in the next generation of material pioneers. Working closely with the Fashion FWD Lab, we have partnered with companies at the forefront of carbon-neutral and biodegradable material innovation like LENZING™ , Cradle to Cradle Certified® and SPINNOVA. From initial experiments to market-ready products, we are playing a lead role in the development of circular fibers, better production methods, new business models and smarter ways of manufacturing.

Through our parent company BESTSELLER, we are partnering with organizations like Fashion